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Abstract: Different aspects of metaphorical semiotics in pedagogical discourse are examined. The article presents trends in pedagogical metaphors study, attention is given to cognitive semiotic researches.
Key words: Pedagogical communication; metaphoric thinking; semiotics; cognitive-semantic; representation; inferences; cognitive approach to metaphor.

For citation

Chudinov, A. P. Pragmatic Potential of a Metaphor in Pedagogical Communication / A. P. Chudinov // Pedagogical Education in Russia. – 2011. – №5. – P. 167-175.