Pedagogical Education in Russia
Pedagogical Education in Russia | ISSN 2079-8717 (Print)

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Magic Power of Incantation: Palette of Text

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Abstract: The author describes the methods and results of a psycholinguistic experiment aimed to reveal the mechanisms of subconscious visual impact of word-colouremes in the texts of incantation. Subgenre palettes of incantation for “love and cooling” firmly associated with the purpose of pragmatic direction of the text.
Key words: Incantation; genre; subgenre; coloureme; palette; impact; experiment.

For citation

Borisova, I. N. Magic Power of Incantation: Palette of Text / I. N. Borisova // Pedagogical Education in Russia. – 2013. – №6. – P. 104-109.