Pedagogical Education in Russia
Pedagogical Education in Russia | ISSN 2079-8717 (Print)

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Commercialization of Educational Discourse: Coverage of Recent Publications

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Рубрика: FOREIGN EXPERIENCE
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Abstract: The article reviews recent publications, devoted to commercialization of educational discourse, and the resulting clash of norms and values within administrative and traditional democratic framework. A marked loss of status for college teachers is testified by linguistic analysis of UK and Australian university leaflets.
Key words: Educational discourse; status within profession; advertising educational service; commercialization of higher education; discursive practice.

For citation

Makeyeva, S. O. Commercialization of Educational Discourse: Coverage of Recent Publications / S. O. Makeyeva // Pedagogical Education in Russia. – 2014. – №10. – P. 209-213.