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Commercialization of Educational Discourse: Coverage of Recent Publications
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- Рубрика: FOREIGN EXPERIENCE
- Файл статьи: PDF
Abstract: The article reviews recent publications, devoted to commercialization of educational discourse, and the resulting clash of norms and values within administrative and traditional democratic framework. A marked loss of status for college teachers is testified by linguistic analysis of UK and Australian university leaflets.
Key words: Educational discourse; status within profession; advertising educational service; commercialization of higher education; discursive practice.
For citation
Makeyeva, S. O. Commercialization of Educational Discourse: Coverage of Recent Publications / S. O. Makeyeva // Pedagogical Education in Russia. – 2014. – №10. – P. 209-213.