Pedagogical Education in Russia
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Development of the market of business education services as an object of marketing activity of branch universities

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Abstract: One of prior directions of the state policy of the Russian Federation is discussed, which is development of new economy based on advance growth of knowledge and representing the area of education as a separate branch of economy. In relation to activity of branch high schools it has caused reduction of volume of the state order and variation in structure of their financing. In these conditions management of marketing activity becomes a condition of survival in the market as it allows to carry out assessment of a portfolio of educational services, to prepare new offers and to use marketing tools in cooperation with the market.
Key words: The market of services of business-education; branch high schools; management of marketing activity.

For citation

Leongardt, V. A. Development of the market of business education services as an object of marketing activity of branch universities / V. A. Leongardt // Pedagogical Education in Russia. – 2012. – №5. – P. 128-133.