Pedagogical Education in Russia
Pedagogical Education in Russia | ISSN 2079-8717 (Print)

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Peculiarities of Motivation to Self-Education of the Students of “Advertising” and “PR” in the Course of Academic Activity in the University

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Abstract: Motivation to self-education of the students in the context of academic activity in the university if studied. Results of the analysis of the motives of the students reveal interconnections between ways of self-regulation of the students and motives of achievement.
Key words: Motivation of achievement; academic activity; advertising and PR; ways of self-regulation of behavior; motivators and motives of self-education.

For citation

Avdiukova, A. E. Peculiarities of Motivation to Self-Education of the Students of “Advertising” and “PR” in the Course of Academic Activity in the University / A. E. Avdiukova // Pedagogical Education in Russia. – 2013. – №2. – P. 45-48.