Journal archive

Abstract: The article deals with the description and analysis of the peculiarities of emotive utterances in business communication. The thematic focus of a speech utterance is closely connected with the person’s behavior. Speech activity reflects the person’s emotional side. The article shows the importance of the emotive component in business discourse with partners in situations of formal and non-formal business communication. The article places emphasis on the fact, that one of the relevant tasks of teaching students of a non-linguistic university is the development of students’ ability to express their feelings, emotions, and evaluations. The author analyzes the structure, role and types of emotive utterances in the process of teaching students of a non-linguistic university business communication. The article specifies that the ability to produce emotive utterances and apply them actively in different situations of business communication is one of the most important indicators of acquired professional competence. The problem of integration of emotive vocabulary in a thesaurus of business communication is taken into consideration. The article describes the combination of informative and emotive components in business discourse and demonstrates the application of emotive utterances in monologue and dialogue. The article also deals with the influence of emotive tonality of discourse on the effectiveness of business negotiations and on partners, creating a favorable psychological environment in situations of business communication and describes the pragmatic potential of application of emotive utterances in speech.