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Abstract: Self- and goal-determination of vital human demands in conditions of under-consumption generate the so-called "demand determinism". Social needs in communication, fulfillment, and meaning-making lead to non-self-determination of interests and goals outside the individual. The transition from demands to goals and goal-determination is explained through the mediating role of human abilities, the meditative role of interests, through elevating the demands to essentially different ways and objects of their satisfaction. The article deals with the impact of unsatisfied vital demands (demand determinism) which can lead and actually leads to the ideas of consumption as the main goal of society; and the achievement of this goal makes the sense of a person’s life. "Negative" freedom from vital demands is reached by "positive" freedom of social demands. Only positive freedom in realizing social demands comprises ability to overcome demand determinism and transition to the domination of goal-determination. Maximizing goal-formation is determined ideologically –be it religious or secular ideology. Maximizing goal-formation allows such measures, means and actions which are not justified by an actual social situation but which are possible from the position of maximum goals of ideology.