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Abstract: In this paper we share our experience how various types of the so-called creolized or multimodal texts can become a very helpful means for the study of theoretical subjects. We are mainly concerned with the blocks that traditionally form a part when teaching a modern foreign language as a wouldbe professional field. As a rule, these theoretical subjects are rich in linguo-cultural phenomena that should be shown and explained to students. We describe how purely linguistic facts can be demonstrated and taught with the help of graphic means. Stereotypes that exist in every culture, human types that become popularized; folklore and fiction characters that are projected on real people and real-life situations; linguistic means; the system of images; discourse background; translation drawbacks and their reasons – all these became part of our investigation. Creolized texts imply the use of both verbal and visual components. Thus, different advertising techniques, cartoons (including political ones including Barack Obama), comic strips, posters, collage art, feature films may present the unlimited source of material. The aim of such activities is to give students a better understanding of linguo-cultural specific features with the help of a blend that various texts and graphic means can provide. All this helps to penetrate into both linguistic and real facts making them an integral unit. The methods of investigation are formed on the basis of conceptual metaphor theory, and multimodal metaphor approach. These methods of study have been further elaborated in the process of our own research so that the linguistic data could be analyzed in a more detailed way. In particular, much attention is given to the study of transferred meanings, pun, decomposition of set-expressions and analysis of images that are deeply rooted in culture. Such activities are generally offered to senior students because this work requires a high level of foreign language acquisition but some activities and steps can be used with less proficient learners. The main results may be of interest to the staff and scholars dealing with linguo-cultural studies.