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Abstract: The article attempts at describing conceptual content of a linguo-mental unit “place” in Russian linguistic worldview. The methodology of this research is based on the ideas of S.G. Vorkachev, V.I. Karasik and other researchers (particularly those interested in linguoconceptology). They single out three components in the structure of a concept: “meaningful”, imagery and value-based. The key method in this research is the method of conceptual analysis; subsidiary methods include the method of lexicographic analysis, the method of verbal associative experiment, contextual method in combination with sampling from the Russian National Corpus. The choice of methods is determined by the material of this research: explanatory dictionaries of the Russian language (historical and contemporary ones), associative dictionary, the data of the verbal associative experiment and the Russian National Corpus. The research is done mainly by the linguists whose native language is Chinese to thoroughly analyze conceptual semantics of Russian words, which allows developing more efficient technologies of teaching Russian vocabulary to Chinese students learning Russian as a foreign language.