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Abstract: The article gives proof of theoretical proposition, according to which creativity is a factor of professional development of a personality. In the article the definition of the concept «management of creativity» in a support of professional development context is given, and the model of professional development of the personality as a process of creative transformation of his / her professional self-conception is considered.
Key words: Professional development; creativity; management of creativity; self-conception.

For citation

Novoselov, S. A. Management of Creativity as a Factor of Professional Development of a Person / S. A. Novoselov, L. S. Popova // Pedagogical Education in Russia. – 2012. – №3. – P. 58-64.