Interactive Methods of Training at Bachelor’s Degree Level in «Advertising and Public Relations» - Pedagogical Education in Russia

Pedagogical Education in Russia

Pedagogical Education in Russia | ISSN 2079-8717 (Print)

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M. V. Terskikh

Файл статьи:

Abstract: The article analyses the role of interactive methods in exercising personality and active approaches in forming social, cultural, and professional competences; the experience of use of modern interactive educational technologies in training specialists in the sphere of advertizing and public relations.

Key words: Technique; master class; case-study; communicative and active approach.

For citation

Terskikh, M. V. Interactive Methods of Training at Bachelor’s Degree Level in «Advertising and Public Relations» / M. V. Terskikh // Pedagogical Education in Russia. – 2013. – №1. – P. 152-158.