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Interactive Methods of Training at Bachelor’s Degree Level in «Advertising and Public Relations»
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Abstract: The article analyses the role of interactive methods in exercising personality and active approaches in forming social, cultural, and professional competences; the experience of use of modern interactive educational technologies in training specialists in the sphere of advertizing and public relations.
Key words: Technique; master class; case-study; communicative and active approach.
For citation
Terskikh, M. V. Interactive Methods of Training at Bachelor’s Degree Level in «Advertising and Public Relations» / M. V. Terskikh // Pedagogical Education in Russia. – 2013. – №1. – P. 152-158.