Pedagogical Education in Russia
Pedagogical Education in Russia | ISSN 2079-8717 (Print)

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Project Method in the Study Course «Social Advertising» (The Magistracy in the Direction «Advertising and Public Relations»)

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Abstract: The article analyses the role of interactive methods, in particular project method, in exercising personality and active approaches while forming social, cultural, and professional students’ competences. The author considers the experience of use of modern interactive educational technologies at training of masters in the sphere of advertising and public relations.
Key words: Technique; project method; communicative and active approach; social advertising; magistracy.

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Terskikh, M. V. Project Method in the Study Course «Social Advertising» (The Magistracy in the Direction «Advertising and Public Relations») / M. V. Terskikh // Pedagogical Education in Russia. – 2014. – №11. – P. 138-143.