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Abstract: The development of person‘s identity in the works of E. Erikson‘s followers is studied. Identity is analyzed as a process. The development is described in the frameworks of social context, strategies of person‘s identity formation and the indicators of processual integrative, three-factor and iterative models of development. The role of social context in the formation of person‘s identity is discussed. It is shown that the social norms in the European culture at the end of the XXth century blur, as well as the processes conditioned by these norms: individualization of the trajectories of the youth development, passivity of teenagers in the choice of the aims of identification. Cognitive and constructive strategies of person‘s identity development are described, besides the author provides empirical and theoretical arguments to support them. Interpretation of identity development is discussed in the works of M. Berzonsky, S. Schwarz, H. Grotevant, E.Kunnen and H. Bosm. The author of the article singles out the similarities and the differences of the concepts of person‘s identity as well as their deviation from the concept introduced by E. Erikson. Thus, the linear model of identity is substituted by the cyclical one, socially caused typology of identity statuses transfers to individual dynamic trajectories, static relations between the model parameters is replaced by reversible, multi-layer and integrative ones.