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Abstract: Purpose: Marketing introduction in the field of education is capable of making positive impact both on experts of education, and on consumers of their production. The development of the market of educational services foregrounds the problem of the definition of aspects of formation of educational marketing and carrying out market researches in the field of education. Implementation of such technology as marketing presupposes taking into account such factors as demand for educational services, latest achievements in science, the use of effective educational methods, techniques and programs, mobility of education, which makes possible to change character, content and environment of education. Methodology: In this article some aspects of realization of the policy in the field of educational marketing are considered. Results: Formation of marketing competence of future teachers on the example of a training course "Marketing in preschool education" as one of the directions of modernization of pedagogical education. Practical implications: Approbation was carried out in 2012-2014 in educational establishment "Baranovichi State University" (The Republic of Belarus).