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Abstract: This article discusses the basic principles of organization of educational material. It describes the factors that affect the perception of various objects and the hindrances, which may appear in the perception of some objects. The article addresses the issue of the importance of focusing pupils’ attention on the aesthetic aspects of the study of any school subject. The theme is urgent in connection with the emergence of modern clip thinking, which does not allow deep and accurate mastering the course material. Children change as the world around them changes. Conceptual thinking, characterized by depth, logical sequence and emphasis on monologue, is replaced by clip thinking, which is superficial, imaginative and intuitive and shows a high speed of information processing; all this forms a briefly speaking person. Pupils are not able to concentrate on information for a long time. They have a reduced ability to analyze. This lowers the level of academic achievement and the coefficient of knowledge acquisition. Children become easy to manipulate and influence. At the same time, this kind of thinking protects the brain from information overload, accelerates the reaction to information changes. The task of the teacher is to use the advantages of clip thinking, and to try to reduce its disadvantages. The materials of this article may help him in this difficult task.